28 FEB. New Williams signing, George Russell (14), has signed a landmark deal for new hair, to be unveiled ahead of first practice for the Australian Grand Prix.
While looking a little bit on the ordinary side is more than acceptable in F2, the move up to F1 requires drivers to have a bit of a brush up and Williams marketing team decided George’s barnet had to go.
A team insider told us this morning: “George’s ‘Ken-out-of-Ken-and-Barbie’ look may have been acceptable at Mercedes, where frankly anything goes, but we felt he needed something more interesting”.
He went on: “Our marketing guys, aerodynamicists and a top London stylist, are working on a new mop, which will also combine sponsorship from a major hair product company, it’s a win-win situation”.
The style of the hairdo is being kept under wraps but sources indicate that a mullet, possibly to appeal to the lucrative American market is a possibility.