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Renault solves sponsorship shortfall – by sponsoring itself.

Renault solves sponsorship shortfall – by sponsoring itself.

Renault have announced that one of the big blank spaces on their car, left vacant after the crashgate scandal, will finally have a sponsor on it. DIAC, who specialise in car finance, will appear on the sidepods of the R30… from this weekend’s Grand Prix until the Turkish round at the end of May. DIAC are a subsidiary of RCI Banque who in turn are wholly owned by Renault.

So we have a company  giving its money to a bank who then give it to a finance company who then give it back to the original company. How all of this benefits anybody is a mystery but at least it fills an embarrassing void on the car.

Maybe someone should tip Sauber off with this great idea.

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