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Honda’s $400 million F1 blunder

Honda's $400 million F1 blunder

Following the excitement surrounding the Brawn GP title double at Interlagos on Sunday, spare a thought for poor old Honda, who during 2009 alone, have seen $400 million worth of F1 cash slip through their fingers.

Firstly they decide to bail… out of F1 and give the team to Ross Brawn, gratis, along with $100 million to sort out redundancies and to pay off contracts. Other expenses involved in closing down the operation at such short notice are reckoned to be in the region of $50 million.

Now, just to cheer up Honda even further, media analysts, Margaux Matrix, say that the nine hours of TV coverage that F1 has provided Brawn with this year, is worth at least another $250 million.

Nice one Honda, nice one…

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